Description

Sonoma County Library

Announces an Employment Opportunity

COMMUNICATIONS DIRECTOR – ROHNERT PARK HEADQUARTERS

40 HOURS PER WEEK – FULL TIME

THE POSITION:

Please see the attached job specifications for full details about this position.

Under direction of the Library Director, the Communications Director is responsible for strategic oversight of the Library’s marketing and communications, including planning, writing, producing and managing content for advertising, marketing, branding, promotions, public relations, public affairs, social media, and internal and external communications for the library. This position oversees and supervises graphics and marketing staff.   

The Communications Director works closely with the Library Director and Library Commission to advance the interests of the library with other public agencies, including the county, the incorporated cities, school districts, and nonprofit or private entities, including advising the Library Director on public affairs matters, and working under the Library Director to discuss agreements that support the library’s needs and initiatives.

TYPICAL TASKS include, but are not limited to: 

• Creates, updates, and administers a comprehensive marketing plan, which includes regularly gathering community input and assessing needs in Sonoma County Library’s service area.
• Schedules, trains, supervises and evaluates professional and support staff.
• Identifies services, resources, and programs for marketing and promotional opportunities; develops strategies and carries out a wide range of marketing activities.
• Designs and conducts surveys, and marketing and public opinion research as part of the evaluation of library services, resources, and programming and measures of library goals and initiatives.
• Plans, writes, edits, proofreads and produces print and electronic publications and presentations such as newsletters and Library News; manages internal and external communications.
• Manages the library brand, ensuring consistency in visual brand elements as well as written tone, naming and other branding guidelines.
• Oversees library social media policy and strategy, coordinating with authorized contributors across the organization to ensure its effectiveness.

QUALIFICATIONS: Any combination of education and experience that would provide the required knowledge and skills is qualifying. A typical way of gaining the knowledge and skills is: 

Education: Bachelor’s Degree preferred with significant coursework in marketing, business administration, communications, journalism, public information, and relations.

Experience: Minimum four (4) years demonstrated experience in internal/external marketing, communications, and public affairs experience, and at least two (2) years of supervisory experience. 

Licenses:  Possession of a valid California Driver’s License.

KNOWLEDGE AND ABILITIES:

Knowledge of: 

Integrated marketing, public affairs, and public relations strategies as well as market analysis and research techniques.
Branding principles and tactics in a variety of media and formats.
Media production, communication and dissemination techniques including social media
Modern library services and materials as well as standard office and library equipment
Principles, techniques and methods of marketing, public affairs, public relations, promotions and fundraising.  

Ability to: 

Handle multiple work assignments and interruptions, prioritize projects and meet strict deadlines
Recognize and define problems, collect data, establish facts and draw valid conclusions
Work under general supervision with latitude in exercising independent judgment to maximize efficient workflow
Interact tactfully and courteously with customers, both internal and external 
Plan, organize, develop, and implement outreach coordination with staff, public officials and community. 
Analyze problems, think creatively, identify problems and recommend methods of resolution.

SALARY RANGE:               $57.99/hour to $72.42/hour plus benefits

CLOSING DATE:                 11:59 PM Wednesday, December 3, 2025 

APPLY AT:                           https://www.governmentjobs.com/careers/sonomalibrary/jobs/5148079